The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

WHAT THIS REP DOES TO CLOSE HUGE DEALS IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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What's the Hardest Part of the Conversation?

Sometimes salespeople feel that they have to know the answer. The confirmation bias just takes over. And so sometimes being able to bring that wall down with them and just like, hey, where are you from? How many kids do you have? Like let's have a conversation. Human to human. You know, I'm a human. You're a human. That humanity part of it again.

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