Customer Confidential: Untold Stories of Earned Growth cover image

Ep. 209: Kentaro Kawamori | From Carbon Confusion to Climate Clarity: The New World of Carbon Accounting and Reporting

Customer Confidential: Untold Stories of Earned Growth

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Balancing Integrity and Growth in Business Decision-Making

The chapter explores a scenario where a small company prioritizes integrity over financial gains, walking away from a lucrative deal where they were pressured to compromise their values. It delves into the importance of upholding values, aligning decision-making with customer needs, and the role of a Chief Customer Officer in overseeing the customer journey. The discussion also touches on maintaining quality customer relationships amidst growth, balancing investor expectations with long-term value creation, and adapting strategies to changing market conditions.

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