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Ep 9: Building Brands & Making Bets: Inside the World of Consumer VC and Growth Equity

Finance Operators

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Navigating Customer LTV and Brand Challenges

This chapter explores the crucial concept of customer lifetime value (LTV) and debunks common myths associated with its calculation. The speakers discuss the challenges consumer brands face from counterfeit products and the implications for brand integrity and safety. It also highlights personal anecdotes and mentorship experiences within the consulting landscape of the consumer sector, showcasing successful growth pathways.

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