How to Design Personality in Your Products and Websites

Kevin Young, director of user experience at Goodby Silverstein and partners in San Francisco. Designing personality by Kevin Young, works at agency UX. This is an article on UX matters. And it's actually basically a trend that he's describing that we're moving from usability and efficiency and UX towards more desiderability, seductiveness, persuasion. But now we want to also infuse personality into the websites.