Book Marketing Action Plan

Jeff Brown: My book's not an avocado. It doesn't expire or a banana, maybe for you, I switched to banana. So there's no time limit on it. No one else can market your book. You're the Tom Cruise of your top gun. And that gave me permission to let go of something that I too had felt like I'd been pressured to look at it too. But that just when I read that was kind of gave me permission. The book marketing action plan is just what it sounds like. It's a map that you put together based on these four considerations that give you kind of your bowling alley.