The Pros and Cons of Dynamic Keyword Discovery

Google will dynamically create your headlines for you. You can also add Marie Kondo as a negative keyword. It's actually quite easy to set up and it works really well in conjunction with lots of other campaigns. The cons for it is that you don't have full control, but that's why I've been really low for this campaign  that I would otherwise never show for. So I don't waste a whole lot of ad spend because I'm monitoring it,. But in that I am really increasing some control.