Rory Sutherland, the Psychology of Price and the Super Bowl
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Psychophysics and Perception in Pricing Strategies
Exploring how humans perceive brightness and quantity logarithmically, this chapter examines how perception influences pricing strategies and the value we assign to different prices. The discussion delves into the psychology of pricing, perception of temperature, and the non-linear perception of prices, touching on concepts like 'feels like' temperature and wet bulb temperature. It also emphasizes the efficiency of air-to-air heat pumps in heating homes and the importance of marketing practical solutions effectively.
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