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Stocks for Thanksgiving and the Power of Habit
Motley Fool Money
How Did Pepsident Revolutionize the World of Dental Hygiene?
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A hundred years ago, almost no one in the united states brushed their teeth. The military said that dental hygiene was a national security risk because so many soldiers had rotting teeth. A marketer named claude c. Hopkins decided to take on pepsident in exchange for a bunch of stock in the company. He created every habit has three parts, there's a cue, a routine and a reward. In pepsident were these chemicals that made people's gums tingle. That was enough of a reward to spur this daily pattern of behavior.
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highlights
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