3min chapter

The Bootstrapped Founder cover image

38: Customer Retention: How to Keep Them Around / The Zero to Sold Launch

The Bootstrapped Founder

CHAPTER

How to Make Your Customers Stick Around

Make sure that your onboarding is on point. Do things that don't scale in the beginning. When we had our first hundred customers, we sent out postcards to all of them. The amount of a customer's tachar photos of receiving these postcards in the mail was quite staggering. A happy customer gives great reviews.

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