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#0065 - Dan Olsen - the lean product development playbook

No Nonsense Leadership

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Agile User Storytelling - What's the Customer Need?

How do we identify those underserved needs? Are we using jobs to be done or something like that? Well, it's very similar. The key thing is getting clear on what's the customer need or problem instead of the solution. And that's where the underserved part comes in. That's where I have a framework of satisfaction versus importance.

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