3min chapter

Nathan Barry Archive cover image

040: Alex Lieberman - Building a 3M Subscriber Media Empire

Nathan Barry Archive

CHAPTER

Email News Letters or YouTube?

Aan merkan is like, do you really want to hand over all this money facebook and duel and everybody else, when we could just give it straight to the creator? And so i like that approach. The biggest question just become scale ability, right? How do you scale that? For two reasons, a fragmentation and a audience size. Like, there are a lot of email news letters that we burnt through their audiences because we advertised in them so many times. You just burn through audiences faster when you're working with smaller influence than a platform that has multiple billion people on it.

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