For everything that a retail store is doing, you're doing 15 times more online. You can make 40 to 50 dollars a unit if you price it correctly. So look at every other brand like MuscleTech, MHP, all these retail brands that are really big. They're making maybe two to three dollars a unit online. And these guys never got out of the retail space because they're doing $100 million a retail, $200 million a retail. That's just a number. When you start in retail and you try to work way up, it's just a difficult process.
Amar Patel - the supplement genius - has helped build 12 successful supplement brands. On this episode of Inside Look, Amar stopped by and dropped his knowledge of brand building in the supplement industry. Watch now to discover what you should and shouldn’t do while building your very own supplement company - or any brand for that matter!
“The Devil’s in the details”
“Protect your empire”
- Bedros Keuilian
Here’s what you’ll discover:
1:26 - What supplements mean to Amar, and how he used his passion to create his empire
4:15 - What to do - and not to do - while launching a supplement brand
14:53 - How you can grow your supplement brand on different platforms
19:30 - How important influencers can be for any brand’s success
33:00 - How Amar learned and grew in the supplement industry
“It takes 90 days to launch a brand”
“You need insurance. Period.”
“If people don’t know who you are as a brand, you won’t be successful”
“Pay up front”
-Amar Patel