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3min chapter
Using Humor in Your Marketing With Frank Kern (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Are You a Copywriter Who Uses Humor?
i don't view it as a last resort, but i do think it still requires a certain level of skill to do it well. If you look at am halbert and all the halbert news letters over the years, or you look at carleton, any good copywriter who also writes will use some self deprecating humor. I've devoted a fir amount of the book to it, cause more people aren't funny than are.
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