True or false: B2B marketing is dead around the holidays.
FALSE. False, false, false.
In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.
And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people whoāve ghosted you š
If youāre a marketer whoās stressed about the holiday season, this is the short ān sweet episode for you.
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Podcast: Do This, Not That
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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