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17min chapter
$500M Founder Shares Unorthodox Growth Tactics (That Worked!)
Marketing Against The Grain
Innovative Growth Strategies in B2B Data Enrichment
This chapter explores the evolution of a company dedicated to B2B data enrichment and GoToMarket strategies, detailing the shift in focus from programming empowerment to supporting sales and marketing professionals. The speaker discusses unconventional marketing techniques, emphasizing community building, customer feedback, and the integration of modern communication tools like Slack and WhatsApp for customer engagement. The chapter highlights the importance of an interactive and problem-solving approach to customer onboarding and support to drive product improvement and user satisfaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode