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How We Hacked Hubspot With Ai To Make Free Money

Marketing Against The Grain

Improving Customer Service with AI in Chat Interface

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Exploring the use of AI to enhance customer service by automating responses to straightforward inquiries, allowing human agents to focus on more complex issues. The chapter also details the training process of AI models for chat interfaces, overcoming initial challenges to match human-level satisfaction and drive higher conversion rates.

Ep. 208

How can you empower your website with the Ai capabilities that make you money?

Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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