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107. B2B Storytelling Strategies that Convert Decision Makers
B2B Mentors
The Decision Making Process
In B to C, emotion is super important. You have to have a high positive emotion around the brand before you'll even think about the benefits and the features and the price. Focus on the emotional component of what your product offers. It's easy to say doing a Lady Gaga video can be emotional. We get that. How do you make buildings in property restoration emotional or disinfectant sprayer emotional? And there are ways you have to connect with the human,. not the thing, but the human that makes memories in that building.
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