Tom Brady and Fox Sports

Fox is willing pay two billion dollars a year for rights to its nfl games. The addition of tom brady to the announcer ruster on fox sports almost certainly makes that more than two percent more attractive. I don't fully understand the economics here, but what seems to be happening is that this sort ofTom brady brand is just completely decoupled at this point from tom brady the football player. You know, he's not just a football player. He's an aila celebrity who married a super model. And so i think what they're willing to pay for him so far exceeds what they would pay for somebody who has, you know, similar of talent and may be