Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
Tech Marketing Trends
00:00
The Technical Side Isn't the Hard Part
B2C is like a go on the website see the red shoes, I may go and have a look at other parent red shoes. B2B is such a different animal with all these different decision makers. What you need to put into your personalization are social proof so content that backs up what you're saying. And it's of course more work and data that needs to be really specific and so forth, rather than more generic.
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