I use anti sales to my advantage because I'm not a traditional seller. My goal is to deeply Understand their problem so then I can understand if what I am offering them is the right solution If we are not the right solution I will be the first to say that I don't think we're right for you. The best answer there is to share case Studies with previous clients or even better to take your current client who is willing to be a champion of your business and connect them with your Perspective client.

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