Introduction

Red bull's business model is crazy, but it seems to be working. Sales were up 24 % to seven point eight billion uros in 20 21. Most of their revenue comes from the drinks. They reportedly spend between 25 and 30% of their total revenue on marketing. Compare that to pepsy, they spend two point five%. We're going to find out why and what the keys are to their success. And of course, for all the marketers who's listening, what the lessons are that we can apply in our own business.