Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
How to Persuade and Influence People
In the same way these strategies can be used to change your life, there are also a how-to guide for con men, corrupt politicians, cult leaders, or even criminals. Persuasion is certainly one way, but we can also connect with others better by using language more effectively. The book's really about how we can use language to increase our impact in personal and professional lives.
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