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Mirror Founder Brynn Putnam on Her New Lululemon Life

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CHAPTER

How Did Lulu Lemon's Early Fundraising Work?

Lulu Lemon is the creator of Peloton, a fitness mirror brand. The company has raised more than $100 million in venture capital so far. Lulu Lemon: We knew that we wanted to make big bets early on because it's a premium product in a new category and we wanted people to trust us and the brand.

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