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How to Refocus Your Marketing Strategy When You're Busy
In the old days, you'd pick up the phone and call some old friends looking for referrals. That's a little less the case today. And I've actually seen that firsthand with some of our peers where they've lost one or two big customers. You can't just wait until business dries up to turn marketing back on. If you really are playing the game right, this is an ongoing, it's a living thing.