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📦 “Your storage unit is Hotel California” — The $11B storage war. Insta Founders’ anti-Insta app. Netflix’s sneaky car.

The Best One Yet

00:00

The Hotel California Strategy in the Storage Industry

Public storage is trying to buy the fourth largest storage company in America, life storage. Life storage's CEO doesn't want to sell and public storage had to offer $11 billion for their company. The profit margins in storage are 50%. If you spend a hundred bucks a month for a storage unit, that is $50 of profit for the storage company.

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