Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times
Subscription Stories: True Tales from the Trenches
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Navigating Subscription Complexities
This chapter explores the intricate dynamics of consumer behavior in subscription management, focusing on the importance of hypothesis-driven approaches to understand customer engagement. It highlights the significance of tailoring experiences based on data insights, identifying key customer segments, and effectively managing subscription funnels amidst regulatory changes. The conversation culminates in a light-hearted discussion on personal subscription experiences while emphasizing the need for proactive retention strategies.
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