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248 - Feature Flags & A/B Testing: A Deep Dive with Ishan Khanna
Fragmented - Android Developer Podcast
How to Increase Conversion Rates With a Small Sample Size
The smaller the change that you're trying to detect, the larger the sample size needs to be. An example is if you just want to increase conversion to something by 0.1%, and you have, I don't know, a million or 10 million users, you may be able to do that in, I don’t know, two weeks, three weeks, four weeks. But if you have a hundred users and you's trying to detect a 0.1% change in your conversion, I think it will take you at least 10, 20 years. Oh, because the sample size versus like times the, how many times it's used, etc. Right? Yes.
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