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Email Is the Hot New Channel for Reaching Real People
Email is this funny beast because I've been doing this for a very long time. And in some ways like everything is changed and in other ways absolutely nothing at all has changed. The thing that I love about email is that it's not susceptible to like the new shiny objects syndrome that marketing so often is. It's a channel that always works that everyone comes back to. As a marketer you're the only person that owns your email list no one else does with, you know, LinkedIn or Facebook or Twitterall these advertisers Google.