Prof G Markets: What Killed the Apple Car? Shein Eyes a London IPO, and The Granolas
The Prof G Pod with Scott Galloway
00:00
Apple's EV Project Halt and Market Dynamics
This chapter discusses Apple's surprising decision to stop its electric car project after nearly ten years, reflecting on how this pivot aligns with the rise of competitors like BYD and Rivian. The speakers analyze the shifts in the electric vehicle landscape and the importance of adapting to changing market dynamics, alongside personal anecdotes about investments and media experiences.
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