The first watch prototype was an iPhone rigged to someone's wrist with Velcro. The newest iPhone leverages something called transformer language model, which is improved predictions or as Craig Federighi calls it. "We do all sorts of things," says Apple CEO Tim Cook.
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.