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Charlotte Johnson on cutting the fluff and viewing from your prospect's eyes

Outbound Squad

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Personalization at Scale

Sales lopigas came up with a personalization at scale sort of thing. As a prospector in someone duing research, you almost have to be a pattern recognition machine. You certain to find all these patterns to where you can make assumptions about what's going on in the business. And it's almost looking like with your accounts and people you're reaching out to, how can you start to segment them so that you don't have to do so much personalization when you reach out to them every time.

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