This week Richard asks Joe "How are you?" and Joe answers truthfully, he's having a crap day. Richard rises to the occasion and coaches Joe through the negative feelings he's wrestling with. Richard sharpens frustration into strategy and unpacks a lot of thoughts around mood following action, how product companies can better tap into market fit by reversing their thinking, when it's time to work and when it's time to chop wood, and most importantly how to operate empowered by the knowledge that what you're looking for is currently looking for you too.