The Effects of Optimizing

Uber's like button seems to be an unintended consequence of optimizing. But the Uber case just seems like purely like straight forwardly, it's supposed to find new and better ways to do things. And there are always losers in that process. I'm merely pointing out that this is what the central trick of software is, right? That over and over again, if you ask what is the kind of fractally, like largest pattern of what software does to society, it speeds things up or gets rid of inefficiencies more or less.