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Bob Moesta - Jobs To Be Done
The Innovation Show
The Disruptive Theory of Dyslexia
Bob Mesta: I was thinking about how your mind formed essentially because of some of the struggles you had in your life like being dyslexic and then that became a lens. Aidan, what most people don't do is they almost think vertically. It's like I know about this sense of knowledge, you know that but these different lenses gave me this ability to see horizontally," he says. "I'm teaching people and mentoring people and working with people"
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