Politicians are very focused on the idea that they want to paint their opponents and themselves in certain ways. One thing i've seen is a flipping between saying, your opponent is danger and we yes and it doesn't seem to matter. It's just in sort of a time of so much information, so much availability, so much ability to curate and kind of create story verses that you can be taken into.
A good story takes you on an emotional journey, with ups and downs along the way. Thanks to science, we can quantify that. Peter Dodds works on understanding the structure of stories and other strings of words (including Twitter) by analyzing the valence of individual words, then studying how they are strung together in different kinds of stories. Understanding these structures offers powerful insight into how people communicate and how to reach them. As Peter says, “Never bring statistics to a story fight.”
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Peter Dodds received his Ph.D. in mathematics from the Massachusetts Institute of Technology. He is currently a professor of computer science at the University of Vermont and Director of the Vermont Complex Systems Center. He has won multiple teaching awards, and was elected a Fellow of the Network Science Society.
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