Indian family businesses contribute more than two-thirds to India’s GDP. 70 per cent. That’s amongst the highest in the world. And that number is expected to go up to as much as 85 per cent in the next 20 years. 

Yet, today a lot of these companies are at a crossroads. You see, many of them have realised that they can’t just carry on as they always have. Business as usual isn’t going to work anymore. Think of brands like Medimix, or Baidyanath syrups. Iconic names for sure, but they are increasingly being bracketed as “parent’s brands”.

The next gen leaders of these companies have recognised this. They’ve realised that to have a shot at winning they are going to have to break off on their own. That too in a world that looks very different from when their family businesses were first founded. 

Tune in. 

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.