Episode 49: Sarah Winters - Unpacking content strategy and content design
The Content Strategy Podcast
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Do You Know What Content Design Is?
Christina Cevallos: I was watching these designers and product managers doing journey mapping. And so I'm like, we should be knowing what people say and do and think at every point of this journey. So that's where the term content design came from; then I just went shopping around all the disciplines. The answer to the fact that it is a content perspective on user center design.
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