6min chapter

The Good Fight cover image

Hamish McKenzie on How Substack is Transforming Public Discourse

The Good Fight

CHAPTER

The Impact of Business Models on Social Media Culture and User Engagement

This chapter explores the different algorithms and business models of social media platforms, focusing on the impact of advertising on user experience. It contrasts platforms like Substack, which fosters direct creator-audience connections, with traditional ad-driven platforms that prioritize sensationalism.

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