3min chapter

Retain: The Customer Retention Podcast cover image

Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony

Retain: The Customer Retention Podcast

CHAPTER

The Relationship Between Customer Experience and Retention

Customer experience is how customers perceive their interactions with your company. It's more akin to the feelings and the vibe of your business than the practical elements of your business. Customer service, if you will, sits underneath a broader umbrella of customer experience. The other thing I think of is that customer service is reactive, whereas customer experience is proactive.

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