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Product Discovery Coach - What's the Story Behind COVID?
Shane O'Brien: I've shared several stories of people using your approach who have made a real difference their product. One that really stands out to me is my partner, Hope Gurion, was coaching a travel company like abookings.com based in UAE. We were working with them at the start of COVID when Saudi Arabia shut down all travel and business went almost to zero overnight. He says you can put these patterns into an order depending on your organization, what you're trying to achieve. You talked about how teams started off where our key metric was, how many features we shipped. And then we got much better now, have we moved that North Star metric? But