The Evolution of Muzak: From Background to Foreground

This chapter examines Muzak's historical journey, particularly its rise to prominence in the 1980s as it reached millions of listeners worldwide. It discusses its transformation from merely background music to a strategically curated experience, highlighting its impact on consumer behavior and brand perception. The conversation also touches on Muzak's innovative use of technology and the unique characteristics of the easy listening genre, showcasing influential artists and moments within its history.