The Importance of Intangibles

Seth Godin: I was teaching this idea of the difference between a selling tangible, which is like all the circumstances. And then there's the intangibles. That's what people buy and that's how you feel. It's not that the other stuff doesn't matter. But it's just that is the ultimate client experiences,. How they are interacting with you and how you're feeling in that experience. He says he has to think of different ways to explain the value of his work.godin: Despite being a mindset coach, I'm always like, can we just skip the mindset part and just tell me like, give me an email outline? So I have to keep going