No Such Thing: Education in the Digital Age cover image

Technology's Child

No Such Thing: Education in the Digital Age

CHAPTER

The Dark Patterns in Social Media Platforms

If something feels like it's intended to keep your kid hooked or keep the individual hooked, then it's a pretty good signal of what the values that the platform is being built around are. And hence the dark patterns are going to be a bit different depending on the technology and who's using it. So for a child like Oliver, who's five, six, he's going to be motivated to collect more rewards and, you know, to have more trophies. Whereas a teen is going to be motivation probably to get lots of likes and comments and notifications from social media.

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