ACQ2 by Acquired cover image

Undoing a $5 Billion Acquisition and Building a Durable Standalone Plaid (with Plaid CEO Zach Perret)

ACQ2 by Acquired

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Evolving Product-Market Fit in Fintech

This chapter explores the changing dynamics between financial technology companies and banks, focusing on key milestones and strategic branding efforts. It emphasizes the importance of user experience, minimizing friction, and leveraging data-driven insights to build trust and recognition among developers, financial institutions, and consumers.

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