The Once & Future Zillow
Motley Fool Money
00:00
The Price of 'Cool': Analyzing Brand Value and Investor Impact
This chapter explores the relationship between a company's perceived 'coolness' and its stock value, using Lululemon as a case study. It examines how Lululemon's premium pricing and trendy brand image influence investor perceptions and the worth of the company in the athleisure market.
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Transcript
