#75 Rob Fraser — The Difference Between A $1M, $10M, and $100M Ecomm Brand
The Next Generation
00:00
How Does Your Online Sales Split Compared to Where You're at Now?
Over 95% of our sales are online right now, like the brands grown and in those early days, everything I talked about doesn't scale. Back then it was worth everything from the experience and just like generating top line revenue and growth. But now we have way easier ways to make like five grand. We're really the seller now. And say we do like a million dollars a month, we'll spend about 150k on marketing, like maybe 200k. During Black, during Black Friday, we were like seven eight X because that's like a huge retention effort.
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