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How to Do Keyword Research for Any Industry – Cyrus Shepard

The Agents of Change Digital Marketing Podcast

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How Do You Decide What You Want to Do With Your Keywords?

MOS is ranking for how difficult it would be to rank what number one for this search term. So let's say we want to go after the word "squash" Moz looks at all your ranking keywords, thousands of them. It sees who else is ranking in search results for those same keywords that you're trying to rank for.

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