EP 123 | Paul Lynch (Chargify) - The only silver bullet to mitigate churn is value
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Turning Retention
There is no magic number around churn. You're going to require across every single target market or category your customer. The short answer is, this should be a sticky to charge. We very low churn in this business, because we're right in the centre of every stack. Looking at a case by case basis. Should this be a sticky tool? If it's a sticky tool and a should be lowcur tut shall be sub one%. When you're getting into last stakor tools with as high competition as is the high potential to substitute,. then maybe you'll allow it t stray upwards a little bit towards a two % mark. Very quickly, you've got to be acquiring more than
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