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23min chapter
20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Using A/B Testing for Decision-Making in a Media Company
The chapter explores the use of A/B testing in a media company, comparing its effectiveness in a B2C versus B2B setting. It highlights two ways A/B testing is used - making big swings in the B2B context and ensuring metrics don't decline in the B2C context.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode