
Cognitive Dissonance: What We REALLY Believe
Dr. Gary Bell's Absurd Psychology
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The Effects of Cognitive Dissonance on Trust
Leon Festinger proposed a theory of cognitive dissonance. It's basically centered on how people try to reach internal consistency. He suggested that people have an inner need to ensure that their beliefs and behaviors are consistent. Inconsistent or conflicting beliefs lead to disharmony, which people strive to avoid.
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